Destination Branding – Make a Good First Impression
There are so many destinations around the globe to choose from. Examples of destinations from a simple sentence: “The beach is my destination.” There are so many destinations around the globe. Each one is unique in their own way. Travelers have been to so many different destinations that they have developed their own style of travel destination.
Destination branding is a powerful technique that has been used by businesses for many years to build recognition and brand loyalty. Destination branding is so much more than just saying a location is a vacation spot. Destination branding adds meaning to a location besides the superficial attraction of a place. Destination branding brings to light the social meaning behind a place. It brings to light not only the tourist destinations that are popular but all the other activities, and events that a place has to offer.
A great example of a good destination branding technique is using festivals as a way of creating awareness and a social network about a place. For example, if you are a business in San Diego you can come up with a series of festivals centered on music or art in order to attract tourists and locals alike. If you want people from outside of the United States to know about the amazing views in Escondido, you can talk about how fantastic the views are in comparison to other places. When tourists and locals alike visit your destination and enjoy the festivities, you will find that destination branding works really well.