Destination Marketing – Creating and Sustaining Great Destinations

The moon represents change, birth, regeneration, rejuvenation, death, new life, new beginnings. To the Egyptians, it represented the malevolence and the female element, both of which they could understand. It was also a good place to make offerings to the gods, as well as to ask for guidance and healing. It is the source of life, and represents fecal matter, which nourishes the plant. It’s the color of blood, so its images include animals slaughtered for food, and stories of the sacred funeral stupa where the dead were cremated.

The sun, the element of air, symbolizes life, energy, and fecal matter. The other elements, metal, water, wood, rock, and clay, respectively, are thought of as the forces of nature that create the physical world. In New Zealand, the first tourist destination is Lord’s Rock, located at the north shores of Lake Wanaka, and marked by a large earthen mound. The mound was built more than thousand years ago to mark the site of a volcano that once erupted, trapping hundreds of tourists underground. The lava mountain is still visible from the surface.

Tourism destinations are constantly changing, thanks to new attractions, improvements in technology, and the ever-changing tourist trends. But no destination is static. Whether it’s cultural or natural, physical or geographical, technological or hobbyist, there’s always something new to explore. Destinations continue to draw people from every corner of the planet because there are a wide variety of experiences to select from.